STOP: Are You Still Losing 3 Out of 10 Epoxy Jobs Because You Don’t Know What I Know About Sales Conversion?
How a simple shift in your phone script can turn “I need to think about it” into “When can you start?” and increase your closing rate by 25%
Dear Epoxy Floor Contractor,
If you’re tired of chasing leads that go nowhere… if you’re sick of prospects who “need to think about it”… if you’re frustrated giving estimates to people who never call back…
I’m going to give you 3 simple strategies on a FREE 20-minute call that increased my epoxy conversions by 25% and can do the same for you.
HERE’S THE TRUTH: You Don’t Need More Leads
You just need the leads you’re already getting to close more jobs.
If you’re closing 6 out of 10 leads right now, these 3 strategies can get you to 8 out of 10. That’s a 33% increase in revenue WITHOUT spending another dollar on marketing.
Here’s What You’ll Get On This 20-Minute Strategy Call:
THREE PROVEN STRATEGIES you can implement TODAY to impact your bottom line:
- STRATEGY #1: The simple reframing technique that has you saying “I’m going out to pick up a check” instead of “I’m going to give an estimate and hope they buy from me” – This mindset shift alone changes everything
- STRATEGY #2: The phone qualification system that eliminates tire-kickers BEFORE you waste gas driving to their house – You’ll know within 3 minutes if they’re a real buyer or just shopping price
- STRATEGY #3: The one sentence you say when they hit you with “I need to think about it” that moves the needle and gets them to commit – Works even when they’ve already made up their mind to wait
ZERO SALES PITCH GUARANTEE:
This call is 100% value for you. No tricks. No gotchas. No high-pressure sales pitch. I’m gathering feedback from contractors who are out there crushing it so I can continue perfecting the marketing systems I’ve developed. You talk, I listen, and I share what’s working right now.
I do offer services, but I won’t even mention them unless YOU ask.
Why Am I Giving This Away For Free?
Fair question. Here’s the honest answer…
I built a $347,000 annual epoxy floor business from scratch. My best week was $31,847. I closed 8 out of 10 qualified leads. I generated leads for $67 each while competitors paid $150+ for tire-kickers.
Then life happened. I got divorced, I went to prison. When I got out, my family had stolen my equipment and gutted my business. I had zero confidence and zero dollars.
But here’s what I learned: The SYSTEM still worked.
I sold that exact system twice for $60,000 total. I sold 7 “basic” versions for $8,000 each. One contractor built a massive dealer network with it. Another is running 3 crews just to keep up with demand.
The system works. The sales strategies work. The conversion techniques work.
But I couldn’t go back and do it myself. Prison destroyed my confidence. I built other businesses instead – grew a woodworking company to $600,000 in 10 years. Worked with contractors on their marketing. Helped dozens of businesses increase their conversions.
HERE’S THE TRUTH: I’m not out there rolling floors anymore because life took me in a different direction. I built a successful epoxy business from scratch, learned what works (and what doesn’t), and then life forced a hard reset.
But those same strategies I used to dominate my market are more valuable now than ever — especially for small, hardworking installers trying to compete with the big-budget companies.
I make my living now by helping guys like you win — because I’ve been where you are, and I know how much difference the right system can make.
I don’t just want you to get more leads… I want you to finally take back control of your business and your time.
Stop Chasing More Leads. Start Converting More Of What You Have.
Most contractors think they need more traffic, more ads, more money spent on lead generation. Wrong. You need better conversion strategies for the leads already calling you.
These 3 strategies helped me close 8 out of 10 leads. What would that do for YOUR business?
What Happens On This Free Call?
Simple. You talk, I listen, then I share what works.
I’m going to ask you about your business:
- How many jobs you’re doing per month
- How many crews you’re running
- What your installation process looks like
- Your most notable projects
- Your biggest frustrations with lead conversion
Then I’m going to share the 3 strategies that can increase your conversion rate by 25% or more. These aren’t fancy tricks or passing trends – they’re battle-tested techniques I used myself to turn prospects into paying customers.
The call takes 20 minutes. That’s it.
“If you’re already working with a bunch of contractors, why does my opinion matter?”
Because no two markets — or contractors — are identical. What’s happening in Dallas might be the total opposite of what’s happening in Des Moines. The patterns are what I’m after, and those only appear when I listen to enough real voices on the ground.
Your business adds another piece to the puzzle. Every conversation sharpens the system — and that’s why the advice you’ll get isn’t cookie-cutter. It’s shaped by what’s actually working for guys like you in 2025, not what used to work ten years ago.
So yes, your insight matters — because it helps me fine-tune strategies that can help you win faster and help the next guy behind you do the same.
Here’s What These Strategies Did For My Business:
- 25% increase in conversion rate – From 6 out of 10 to 8 out of 10
- $67 per lead cost – While competitors paid $150+ for the same quality
- 78% closing rate on qualified leads – Nearly 8 out of 10 prospects became customers
- $347,000 annual revenue – With just one crew installing floors
And I’m going to show you the 3 core strategies that made it happen.
What These 3 Strategies Will Do For YOUR Business:
STRATEGY #1: The “Pick Up A Check” Mindset Shift
Stop going into estimates hoping they’ll buy. Start going in expecting them to buy. This simple reframing changes your entire energy, tonality, and confidence level. Prospects can FEEL the difference, and it shows up in your closing rate.
STRATEGY #2: The 3-Minute Tire-Kicker Elimination System
Stop wasting your time and gas on people who were never going to buy from anyone. This phone qualification process identifies real buyers in under 3 minutes – before you ever leave your house. You’ll instantly know if they’re serious or just price shopping.
This is the “you don’t need more leads” secret: When you stop chasing tire-kickers, you have more time and energy for real buyers. Your conversion rate skyrockets because you’re only talking to qualified prospects.
STRATEGY #3: The “Think About It” Killer
When prospects say “I need to think about it,” they’re really saying “I’m not convinced yet.” This one sentence flips the script and moves them from “maybe” to “yes” – even when they think they’ve already made up their mind to wait.
These aren’t theory. These are tested strategies that turned my epoxy business into a conversion machine.
WARNING: This Call Is NOT For Everyone
This call is NOT for you if:
- You’re looking for a magic button that makes sales without effort
- You’re not actually doing epoxy floors or serious about starting
- You’re not willing to implement what I share with you
- You expect me to solve all your problems in 20 minutes
- You’re just looking for free consulting on complex business issues
This call IS for you if:
- You’re actively doing epoxy floor installations (or ready to start)
- You’re frustrated with your current conversion rate
- You’re willing to try new sales approaches
- You want proven strategies, not theory
- You’re serious about growing your epoxy business
- You understand that better conversion beats more leads every time
The “No Gotcha” Promise
Here’s my promise to you:
This is a 20-minute strategy call. Not a 2-hour sales pitch disguised as free advice. Not a bait-and-switch where I give you crumbs and then try to sell you the “real secrets.”
You get the 3 strategies. Full details. Exactly how to implement them. No holding back.
I found Jesus in prison and learned that nothing on this earth is worth losing my eternity in heaven. I’m done with manipulation and half-truths. What I’m offering is exactly what I say it is – 100% value, zero pitch.
Yes, I offer paid services. But I won’t mention them unless YOU ask.
What Happens After You Call?
Step 1: Text me to schedule your 20-minute call
Step 2: We’ll set a specific time that works for your schedule
Step 3: On the call, you tell me about your business and I share the 3 strategies
Step 4: You implement what I show you and watch your conversion rate climb
That’s it. Simple. Straightforward. Zero gotchas.
Why Only 5 Calls Per Month?
I’m not sitting in a call center all day — my time is spent working hands-on with contractors who are using my systems to grow their businesses.
I can fit in a few strategy calls each month between projects, but once those spots are booked, I go right back to helping my clients get results — not just talking about them.
When the month fills up, the calendar closes. If you see an open slot, grab it.
MY “BORN AGAIN” GUARANTEE
I found Jesus in prison and learned that nothing on this earth is worth losing my eternity in heaven. This isn’t a sales gimmick. This is a legitimate free strategy call that will give you actionable techniques you can use TODAY.
If I don’t deliver on this promise, you can tell everyone you know that I’m a liar and a fraud. My word before God: You’ll get real value on this call.
TEXT NOW: (815) 242-2441
Sincerely,
Troy Bengford
The Guy Who Built A $347K Epoxy Business From Scratch
(And Sold The System Twice For $60K)