Q and A – Epoxy Profit Formula

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Section 1: The System

The installation process is quite simple.

First you prepare the floor by diamond grinding the surface.
Next you use the fast set crack repair to hide any floor cracks.
Add masking to protect areas not being coated.
Add the colored base coat.
Very quickly spread the color chips liberally to the floor.
Allow base coat to cure (30 – 60 minutes)
Sweep up the loose chips. (save for later)
Scrape and sand the floor to smooth out chips
Sweep all of the dust / broken chips (discard these)
Apply clear top coat.
Wait 4 hours before customer can drive on the floor.

Using the system there are many advantages to using the paint store or big box store epoxy

Their instructions are based on someone who has never installed a floor.
They can’t show you how to do the process, only tell you.
Their epoxy coating goes on different, less control over paint flow.
If you only need a little bit you have to waste a full kit to finish.
Their chips don’t cover like our chips. (less square footage per box).
Dry and recoat times are much higher than ours – you may need a second trip.

Floors are very quick to install.

The biggest variable is how much crack repair and how much coating is on the floor that you have to remove. For the average 2 car garage the process from start to finish would be 6-8 hours. As you get your crew gets more experience you can shave time off of that.

The best part is to install a 3 or 4 car garage your installation time can only be 1 hour more.

Failure is very rare.

I have never had a floor that was a complete failure. I have had some call backs. Believe it or not the most call backs have been for bugs or debris falling onto the floor. This repair only takes a few minutes and very few supplies.

Section 2: The Investment

BUSINESS SYSTEM & TRAINING

✓ Complete Epoxy Profit System — step-by-step installation, pricing, and operations blueprint refined over 8 years in the field. ($10,000 value)
✓ Sales & Phone Training Masterclass — my 80% close-rate call script, pricing objection framework, and live roleplay training via Zoom. ($3,500 value)
✓ In-Person or Live Video First Install Support — I personally walk you through your first installation to guarantee success. ($3,000)
✓ Crew Training System — video tutorials, checklists, and prep guides you can use to train every new hire. ($1,500 value)
✓ Operations System & Legal Docs — contracts, estimate sheets, material logs, warranty forms, and production checklists ready to use. ($1,500 value)

MARKETING & LEAD GENERATION

✓ Professional Digital Foundation — fully built website (SEO-ready), Google Business Profile optimization, Facebook, Yelp, and Nextdoor setup. ($6,000 value)
✓ Instant Website Lift — your new business rides on my existing online authority and backlink structure for faster ranking and immediate credibility. ($3,000 value)
✓ 3 Months of Professional Marketing Management — ad creation, audience targeting, keyword strategy, and lead tracking. ($7,500 value)
✓ Lead Capture Funnel + Automation Setup — form integration, auto-responder emails, and CRM connection so every inquiry gets followed up automatically. ($2,000 value)
✓ Done-for-You Ad Templates & Proven Copy Bank — pre-tested Google, Facebook, and postcard ads that consistently pull high-quality leads. ($2,000 value)
✓ Reputation & Review Growth Kit — automated follow-up texts and emails to collect 5-star reviews and referrals. ($1,000 value)
✓ Local Authority Content Pack — 10 ready-to-post graphics and captions to position you as the premium expert. ($1,000 value)

SUPPLY, EQUIPMENT & COST ADVANTAGE

✓ Specialized Equipment & Startup Inventory List — complete supplier links, specs, and upgrade path for every essential tool. ($10,000 less than buying expensive equipment you don’t need)
✓ Manufacturer Direct Pricing Access — up to 20% supply savings versus retail. ($2,500+ annual savings)
✓ Premium Product Line & Vendor Network — access to proven, tested coating systems — no guesswork or cheap paint-store materials. ($1,000 value)

SUPPORT, LONG-TERM VALUE & EXCLUSIVITY

✓ Exclusive Territory Rights — once your area is taken, it’s locked. ($5,000 value minimum — priceless in practice)
✓ Lifetime Access to Contractor Resource Portal — library of updated training videos, supplier contacts, and new templates. ($1,500 value)
✓ Ongoing Email & Phone Support — direct access to me for troubleshooting, marketing tweaks, and business guidance. ($1,500 value)

Total Real-World Value: Over $63,500
Your Investment: $10,000 down, with $20,000 financed at 0% interest.
You’ll pay it back at 10% of gross sales — but only after your first $12,000 in profit.
That means you’ll already be $2,000 ahead before you pay me another dime.

The financing works like this:

The total price of the system is $30,000. In order to get you off and going I have given you an easier way to pay. When you start you pay only $10,000. This kicks off your system implementation. You start working your system right away. As you sell more jobs and pocket you profits I wait until you have profited $12,000. Why $12,000? Because this way you have covered the money you have paid to me and the about $2000 you needed to invest in starter equipment. At this point you are even. From there forward you will pay off your balance (at 0% interest) from the gross sales of your jobs. Once you have paid off the remaining balance, that 10% goes away and you keep 100% of the profits.

As for business financing we don’t offer that. If you need business financing, you can apply at your local bank or look online for business loans.

Most painters who go through the training and launch the system start landing jobs within their first 2–4 weeks — sometimes sooner. Your first coating job typically produces $1,000–$1,200 in profit, and that’s before you’ve even paid your system off.

You’ll start making money as soon as you start taking the proven steps I lay out – offering the floors to your existing cusomers, following the phone script, and running the sales process exactly as trained.

The real key isn’t when you start making money — it’s how fast you follow the system. The painters who treat this seriously usually cover their entire investment within their first 60–90 days.

If you are just wanting to get the essential equipment to install floors, you can spend as little as $2,000. Then with profits you can gradually add more items and upgrade your entry level equipment.

If you want to really kick this off right and go full force into installing floors your equipment purchase for what I would recommend is $8,000 to $10,000. This is just for equipment. I would recommend you buy a 6’x12′ enclosed trailer with a company marketing wrap. The trailer price I would expect to pay from $8,000 to $12,000.

The price you put into your business will help you make money faster. Having all the tools to work any job will save a lot of time in the field.

Section 3: Marketing and Sales

Getting leads is part of the system.

Contractors got into their business because they love thing that they do. All of the backend stuff is not so fun. Marketing is one of the most elusive tasks. Gaining leads is a combination of both offline, online, and referral methods. Each one requiring a different set of skills.

With our system we take all of that off your plate. Our job is to make the phone ring.

We train you.

The sales process is the same for all leads. As soon as the phone rings the sales process is started. We give you the scripts to use when answering the phones. We give you the tools to answer most of the questions the lead asks about getting his floor done.

The script is set to weed out tire kickers and identify hot leads most likely to buy. There are 2 questions that are vital to saving you a wasted trip.

Once you are in the home and selling the prospect we give you all the tools with the sales training. You have samples and conversion flyers to get the “Yes”. We give you the steps needed to greatly improve your sales presentation. Selling begin even before you even arrive.

It is the percentage of leads that end up being customers.

80% conversion rate means that 8 out of 10 sales calls close.

This number is a metric that helps you identify weeknesses in your selling process. A higher conversion means you are getting the most people to say yes.

This metric can also be measured against incoming leads to gauge which marketing strategy is producting the most sales calls. Often it is not necessarily the one that gets the most calls.

NO marketing experience required.

We setup and run your marketing for you for the first 90 days. After that we can continue your marketing for a fee or you can take over what we do with your own staff.

Section 4: Territory and Competition

You will not be competing against another Certified Territory Operator.

When a new CTO comes on board they lock others who want to use this system out. We will not train another operator in the territory we set up. If there is a neighboring oporator, and you get a job in his area you would need to refer the job to him. It’s the same in reverse.

Depends

IF they are an authorized operator, you will not be able to purchase and use our system in their area. You could setup shop in any unclaimed areas.

If they are an existing company selling epoxy outside our system we would be direct competitors. Our system of offline and online systems will get us what we need for you to succeed. Looking at it another way, If you want to buy a hamburger there are dozens of places selling them. Competition just means there are customers there.

It is the percentage of leads that end up being customers.

80% conversion rate means that 8 out of 10 sales calls close.

This number is a metric that helps you identify weeknesses in your selling process. A higher conversion means you are getting the most people to say yes.

This metric can also be measured against incoming leads to gauge which marketing strategy is producting the most sales calls. Often it is not necessarily the one that gets the most calls.

Section 5: Support and Training

You will get it all.

You will get taught in these 3 parts, marketing, sales and installation.

Marketing – You will get a birds eye view of what we do and why it works.

Sales – You will get one on one sales training by video with refreshers if we need.

Installation – You will get me hand dirty working with you on your first install I will show you what pitfalls you may have and how to fix them without leaving a scratch.

Yes.

In person training is available as long as you provide transportation if it’s outside of 50 miles from South Bend Indiana.

I got your back.

I’m always available with a quick text or call to get you through.

Quickly.

With quick action we can have you ready to install your first floor in 2-3 weeks.

Section 6: Your Story

I’ve been through hell and came back

I’m not some “guru” hiding behind a laptop. I’m not some 20 year old who claims to be the best. Who takes your money sends a couple spreadsheets and runs. I’m a guy who’s been out there grinding in garages, figuring this stuff out the hard way. Every step of my system comes from experience—not hype. I’ve trained guys who now make more in a week than they used to in a month, and I’m proud of that. If you’re serious, I’ll be straight with you and help you do the same.

I have perfected the art of marketing to garage floor companies. I sold $31,847 worth of floors in one week.

I honed the way to answer the customer’s questions that get them an eager buyer, not a tire kicker. The set appointments with leads ready to write a check today! The script where I said, “I’m going on a sales call ” to “I’m going to pick up a check”.

Lastly I want to help contractors dig into a business that is profitable and fun. When I was young and stupid I was lucky enough to find someone that helped me. He made me see the real money in my first business. I want to help others just like this guy helped me. To pay it forward.

I have worked with many.

I have worked with companies and sold them how to install floors. I charged $8,000 just to train them how to install the floors. One even took my system and franchised it. I sold this complete system that I am training you on twice! Both for $60,000 with payment terms. One is still installing floors 16 years later.

See for yourself.

I have built this system out with tons of resources Just look at the folders for all of the marketing systems I have built.

All of these systems are just waiting to be deployed.

Photos and Videos

See Finished Floors and Video Testimonials

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Section 1: The System

The installation process is quite simple.

Using the system there are many advantages to using the paint store or big box store epoxy

Floors are very quick to install.

Failure is very rare.

Section 2: The Investment

BUSINESS SYSTEM & TRAINING

MARKETING & LEAD GENERATION

SUPPLY, EQUIPMENT & COST ADVANTAGE

SUPPORT, LONG-TERM VALUE & EXCLUSIVITY

The financing works like this:

Section 3: Marketing and Sales

Getting leads is part of the system.

We train you.

It is the percentage of leads that end up being customers.

NO marketing experience required.

Section 4: Territory and Competition

You will not be competing against another Certified Territory Operator.

Depends

It is the percentage of leads that end up being customers.

Section 5: Support and Training

You will get it all.

Yes.

I got your back.

Quickly.

Section 6: Your Story

I’ve been through hell and came back

I have worked with many.

See for yourself.

Photos and Videos

A scan of some of my contracts

Happy Customer Testimonials

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