How Smart Epoxy Contractors Are Finally Converting 78% of Their Leads… While You’re Still Paying $150 Per Lead That Goes Nowhere
URGENT MESSAGE FOR EPOXY CONTRACTORS: If you’re drowning in leads that don’t answer… if you’re tired of price shoppers who ghost you after the quote… if you’ve spent thousands on websites that sit there doing NOTHING… READ EVERY WORD ON THIS PAGE.
From: Troy Bengford
To: Frustrated Epoxy Contractors Who Are DONE Wasting Money on Marketing That Doesn’t Work
Dear Fellow Contractor,
I’m going to start with a question that might sting a little:
How much money did you WASTE last year on leads that never closed?
While you’ve been hemorrhaging cash on HomeAdvisor, Thumbtack, and Facebook ads that don’t convert… while you’ve been watching your “professional website” collect dust… while you’ve been wondering why customers ghost you after you send the quote…
Smart contractors using my system have been quietly converting 78% of their leads and banking $10,000+ every single week.
And they’re doing it with the SAME kinds of leads you’re getting.
The Brutal Truth About Your Current Marketing:
You don’t have a LEAD problem.
You have a CONVERSION problem.
Here’s what’s really happening:
- Your website looks nice but it doesn’t actually CAPTURE leads properly
- Leads fill out your form and then… nothing. No instant follow-up. No automated nurture. They’re sitting there getting COLD.
- You finally call them back (maybe 4 hours later? 24 hours later?) and they don’t answer
- You send them a quote and never hear back
- You assume they went with someone cheaper (they didn’t – they just forgot about you)
- Meanwhile, you’re bleeding money on leads that should have been easy closes
Sound familiar?
Here’s What Changed Everything For Me (And 9 Other Contractors):
My name is Troy Bengford.
I built an epoxy coating business that generated $347,000 annually with just ONE crew. My best week was $31,847. I had a 78% conversion rate on qualified leads.
But here’s what really matters for YOU:
I didn’t achieve those numbers by buying more leads.
I achieved them by building SYSTEMS that converted the leads I already had.
And I’ve already PROVEN this system works by:
- Selling my complete system TWICE for $60,000 total
- Selling 7 “basic” versions for $8,000 each
- Training contractors who now run 3-crew operations
- Watching one buyer build an entire DEALER NETWORK with my methods
The results? They’re crushing it. And they succeeded with just the BASICS.
Here’s The Marketing LIE That’s Killing Your Profits:
THEY TOLD YOU: “You need more traffic! More leads! Spend more on ads!”
THE REALITY: You’re wasting 80% of the leads you’re already getting.
THEY TOLD YOU: “You need a beautiful website!”
THE REALITY: Pretty websites don’t close jobs. SYSTEMS do.
THEY TOLD YOU: “Just be responsive and call them back quickly!”
THE REALITY: Manual follow-up FAILS. You need automation that works while you sleep.
Here’s the truth they don’t want you to know:
The average contractor loses 78% of their leads in the first 24 hours simply because they don’t have proper follow-up systems in place.
Meanwhile, I was converting 78% of MY leads.
Same industry. Same market. Completely different results.
Why?
Because I built SYSTEMS that automatically nurture, follow up, and convert leads WITHOUT me lifting a finger.
Introducing: The Epoxy Profit Formula Digital Presence Packages
Listen, I’m not going to sell you some “magic bullet” that promises overnight riches.
What I’m offering you is the EXACT system I used to build a $347K epoxy business – broken down into packages that match where you are RIGHT NOW.
Whether you’re just starting out and need a credible online presence… or you’re ready to dominate your local market completely… or you’re drowning in leads but can’t close them…
I’ve got a package that will transform your business.
PACKAGE #2: The Growth Package — “Full Local Domination System”
$5,000 Setup + $399/Month
FOR SERIOUS CONTRACTORS READY TO OWN THEIR MARKET
This is the package that separates the pros from the pretenders. This is what I built my $347K business on. This is what contractors are using RIGHT NOW to generate predictable, profitable lead flow without gambling on expensive ads.
Here’s what you’re getting:
✓ COMPLETE FOUNDATION PACKAGE (Everything from Package #1 – see below)
✓ GOOGLE BUSINESS PROFILE DOMINATION: Not just “setup” – we’re talking OPTIMIZATION and RANKING. Your business will show up when locals search “epoxy floors near me” or “garage floor coating [your city].” This alone is worth $10,000 in free leads annually.
✓ 5 ADDITIONAL LOCAL PRESENCE NETWORKS: We set up and optimize your profiles on Facebook, Instagram, Yelp, Bing, and Nextdoor. Why? Because your customers are everywhere – and you need to be there FIRST.
✓ ORGANIC SEO + CONTENT OPTIMIZATION: We don’t just slap up a website and hope. We optimize every page for the exact keywords your customers are searching. “Epoxy garage floors.” “Concrete floor coating.” “Metallic epoxy.” We make sure Google sends YOU the traffic, not your competitors.
✓ FULL AUTOMATION & CRM CUSTOMIZATION: Every lead gets instant follow-up. Every prospect gets nurtured automatically. Every opportunity gets tracked. You’ll never lose another lead because you “forgot to follow up.”
✓ LOCAL LEAD MANAGEMENT DASHBOARD: See exactly where your leads are coming from, which sources convert best, and how much revenue each marketing channel generates. No more guessing. No more wasted ad spend.
✓ QUARTERLY REVIEW & TUNING: Every 90 days, we review your numbers and tune your systems for maximum performance. This is like having a marketing manager on retainer – except you’re paying a fraction of the cost.
WHO THIS IS FOR:
Serious contractors who want predictable local leads without paying for ads. You’re established enough to handle consistent lead flow. You’re ready to invest in systems that compound over time. You understand that organic dominance beats paid ads every single time.
WHAT THIS DOES:
Turns your business into the obvious choice in your market. When someone searches for epoxy floors in your area, YOU show up. When someone asks for referrals on Facebook, YOUR name comes up. When someone checks Yelp reviews, YOU have the credibility. You become the 800-pound gorilla nobody can compete with.
PACKAGE #1: The Foundation Package — “Your Online Base”
$1,500 Setup + $199/Month
FOR CONTRACTORS WHO NEED A CREDIBLE PRESENCE THAT ACTUALLY WORKS
Look, not everyone needs to dominate their entire market on day one. Maybe you’re just getting into epoxy. Maybe you’re in a smaller market. Maybe you just need the basics done RIGHT so you can focus on installing floors.
That’s what this package is for.
Here’s what you get:
✓ CUSTOM WEBSITE (OPTIMIZED FOR CONVERSIONS): Not some template garbage. A real, professional website specifically designed for epoxy/concrete coating contractors. Every page is built to convert visitors into leads. Every word is crafted to position you as the expert. Every element is tested to maximize conversions.
✓ GOOGLE BUSINESS PROFILE SETUP & VERIFICATION: You MUST be on Google. Period. We’ll get you set up, verified, and ready to collect reviews. This is the foundation of local visibility.
✓ BASIC AUTOMATION: Instant lead capture the moment someone fills out your form. Automatic email and text follow-up so leads don’t go cold. Simple, effective, and it works 24/7 while you’re on the job site.
✓ HOSTING, SSL, AND BASIC SUPPORT: Your site is fast, secure, and backed up. If something breaks, we fix it. You focus on floors, we handle the tech.
WHO THIS IS FOR:
New epoxy installers who need to look professional fast. Smaller markets where you don’t need massive lead volume. Contractors who want a simple, working funnel without all the bells and whistles.
WHAT THIS DOES:
Gives you instant credibility. When customers find you (through referrals, word of mouth, or local ads), they see a professional operation. Your website captures their info. Your automation follows up. You close more of the leads you’re already getting.
PACKAGE #3: The Bolt-On Conversion System — “Turn Leads Into Jobs”
$699 Setup + $79/Month
FOR CONTRACTORS WHO ALREADY HAVE LEADS BUT CAN’T CLOSE THEM
You’re getting leads. That’s not the problem.
The problem is they’re not converting. They fill out the form… and then nothing. They request a quote… and ghost you. They say they’re interested… and you never hear from them again.
You’re not losing leads because your price is too high.
You’re losing leads because you don’t have a SYSTEM to convert them.
This package fixes that.
Here’s what you get:
✓ PLUG-AND-PLAY LEAD FOLLOW-UP AUTOMATION: The moment a lead comes in (from your website, Facebook, Google, wherever), our system takes over. Instant text. Instant email. Scheduled follow-ups. They won’t forget about you because we won’t LET them forget.
✓ 5 PROVEN “CONVERSION TOUCH” SEQUENCES: These are the exact text and email sequences I used to convert 78% of leads. First touch: instant response. Second touch: value and credibility. Third touch: social proof. Fourth touch: urgency. Fifth touch: last chance. Each one is designed to move prospects closer to saying YES.
✓ 1-CLICK INTEGRATION: Works with your existing contact forms, CRM, or lead sources. We plug it in, turn it on, and it starts converting immediately.
✓ OPTIONAL CALL TRACKING: Want to know which marketing is actually generating phone calls? We can add call tracking so you know exactly what’s working (and what’s wasting your money).
WHO THIS IS FOR:
Contractors already spending money on leads (HomeAdvisor, Thumbtack, Facebook ads, etc.) but watching most of them slip away. You’re generating interest but can’t close the deal. You need a system that nurtures and converts WITHOUT you having to manually follow up with every single prospect.
WHAT THIS DOES:
Automatically turns more of your existing leads into paying customers. Instead of 20-30% conversion, you start hitting 50%, 60%, even 70%. Same lead volume, DOUBLE or TRIPLE the revenue. This package pays for itself after just TWO additional closes.
PACKAGE #4B: Weekly Consulting Program — “Private Strategy & Execution”
$999 Onboarding + $499/Month
FOR CONTRACTORS WHO WANT ME IN THEIR CORNER EVERY SINGLE WEEK
This is where we get serious.
You’re not just buying systems. You’re buying STRATEGY. You’re buying EXECUTION. You’re buying weekly accountability and tactical adjustments that keep you ahead of everyone else in your market.
This is the package for contractors who are ready to SCALE. Not just survive – THRIVE.
Here’s what you get:
✓ WEEKLY STRATEGY CALLS: Every single week, you get a 1-hour call with me. We review your numbers. We identify bottlenecks. We solve problems. We plan your next moves. You’re never flying blind.
✓ DEEP-DIVE MARKET ANALYSIS: I’ll personally analyze your local market. Who are your competitors? What are they charging? Where are they weak? How can you dominate? We’ll build a strategy specifically for YOUR market.
✓ LOCAL PRESENCE NETWORK REVIEW: We’ll audit all your online properties every single week. Google rankings. Review management. Social media performance. SEO opportunities. If there’s a way to get more visibility, we’ll find it and exploit it.
✓ TACTICAL ADJUSTMENTS FOR GROWTH: Your market changes. Competitors enter. Seasons shift. We adjust your strategy in real-time to keep you profitable and growing, no matter what’s happening around you.
✓ SCALING SYSTEMS: Want to add a second crew? Expand to a new territory? Raise your prices? Add new services? We’ll build the systems you need to scale WITHOUT losing quality or profitability.
WHO THIS IS FOR:
Established contractors doing at least $200K/year who want to hit $500K+. You’re ready to invest in growth. You understand that strategy and execution matter more than just “working harder.” You want someone who’s been there, done that, and can show you the shortcuts.
WHAT THIS DOES:
Compresses your learning curve by YEARS. You get the benefit of my 8 years in the epoxy business – every mistake I made, every lesson I learned, every system I perfected – without having to figure it out yourself. This is the closest thing to having a business partner who’s already built what you’re trying to build.
PACKAGE #4A: Monthly Coaching — “Profit Systems & Accountability”
$799 Onboarding (3 Sessions) + $199/Month
FOR CONTRACTORS WHO NEED GUIDANCE BUT NOT HAND-HOLDING
You don’t need me every week. You’re resourceful. You can execute. You just need someone to keep you on track, spot the problems you’re missing, and give you proven solutions to common challenges.
That’s what this package delivers.
Here’s what you get:
✓ 3 ONBOARDING SESSIONS: We’ll spend three 1-hour calls getting you set up for success. We’ll audit your current situation, identify your biggest opportunities, and create your 90-day action plan.
✓ MONTHLY 1-HOUR COACHING CALL: Every month, we review your progress, solve problems, and plan your next moves. You get expert guidance without the weekly time commitment.
✓ STEP-BY-STEP ACCOUNTABILITY PLAN: We’ll create a simple, actionable plan you can actually follow. No overwhelm. No complexity. Just clear steps that move you forward every single month.
✓ FOCUS ON PROFIT SYSTEMS: We’ll systematize your pricing, follow-up, referrals, and profit margins. These are the areas most contractors ignore – and the exact areas that determine whether you make $100K or $500K.
✓ EMAIL SUPPORT BETWEEN CALLS: Got a quick question? Facing a decision? Need advice on something urgent? You’ve got direct email access to me between our monthly calls.
WHO THIS IS FOR:
Self-motivated contractors who can execute but want expert guidance to avoid costly mistakes. You’re doing $100K-$300K/year and want to optimize your systems for maximum profit. You don’t need daily hand-holding, but you value having an experienced mentor in your corner.
WHAT THIS DOES:
Keeps you focused on the RIGHT activities. Most contractors waste time on things that don’t move the needle. This program ensures you’re always working on what matters most – pricing, conversion, referrals, and profit optimization. It’s like having a business coach who’s actually built the business you’re trying to build.
BUNDLED PACKAGES (Maximum Value)
PRO SYSTEM BUNDLE — “Complete Market Domination”
$5,499 Setup + $599/Month
Includes: Growth Package (#2) + Weekly Consulting (#4B)
This is the “take over your market” bundle.
You get the complete digital domination system PLUS weekly strategic guidance from someone who’s already built a $347K epoxy business.
You get:
- Custom website optimized for conversions
- Google Business Profile domination
- 5 additional local presence networks (Facebook, Instagram, Yelp, Bing, Nextdoor)
- Complete SEO and content optimization
- Full automation and CRM customization
- Local lead management dashboard
- Quarterly performance reviews
- PLUS weekly strategy calls with me
- PLUS deep-dive market analysis
- PLUS real-time tactical adjustments
- PLUS scaling systems and growth planning
WHO THIS IS FOR:
Contractors serious about building a $500K+ epoxy business. You want to dominate your local market. You want predictable lead flow. You want expert guidance every step of the way. You’re ready to invest in systems AND strategy.
SAVE $400/MONTH compared to buying separately
STARTER SYSTEM BUNDLE — “Foundation + Guidance”
$1,995 Setup + $319/Month
Includes: Foundation Package (#1) + Monthly Coaching (#4A)
This is the “smart start” bundle.
You get a professional online presence that actually converts PLUS monthly coaching to ensure you’re maximizing every opportunity.
You get:
- Custom website optimized for epoxy/concrete coatings
- Google Business Profile setup and verification
- Instant lead capture with email/text automation
- Hosting, SSL, and basic support
- PLUS 3 onboarding coaching sessions
- PLUS monthly 1-hour coaching calls
- PLUS accountability planning
- PLUS focus on pricing, follow-up, and profit systems
WHO THIS IS FOR:
New epoxy contractors or smaller markets who want to start RIGHT without wasting money on trial and error. You get the digital foundation you need PLUS expert coaching to avoid the costly mistakes most new contractors make.
SAVE $79/MONTH compared to buying separately
Why These Systems Work (And Most Marketing Doesn’t)
Let me be brutally honest with you:
Most contractor marketing is GARBAGE.
You’re being sold “leads” by companies who don’t care if you close them. You’re being sold “websites” by designers who’ve never sold a floor coating in their life. You’re being sold “ads” by marketers who don’t understand your business.
Here’s what makes my systems different:
1. THEY’RE BUILT BY SOMEONE WHO ACTUALLY RAN AN EPOXY BUSINESS
I didn’t learn this stuff in a marketing course. I learned it by doing 247+ epoxy floor installations. I learned it by closing deals, handling objections, and figuring out what actually converts customers in THIS specific industry.
2. THEY’RE BASED ON PROVEN RESULTS
78% conversion rate. $347K annual revenue with one crew. $31,847 best week. These aren’t projections or theories – these are ACTUAL results from using these exact systems.
3. THEY’VE BEEN VALIDATED BY OTHER CONTRACTORS
I’ve sold this system for $60,000 total to two different contractors. I’ve sold simpler versions for $8,000 each to seven others. One built a dealer network. Another runs a 3-crew operation. They’re winning RIGHT NOW with these systems.
4. THEY FOCUS ON CONVERSION, NOT JUST TRAFFIC
Most marketing companies will sell you more leads. I’m selling you better CONVERSION. Because the truth is, you’re probably already wasting 70-80% of the leads you’re getting. Fix that FIRST, then scale.
The Honest Truth About Why I’m Doing This (Instead of Running Another Epoxy Business)
Fair question. If these systems work so well, why am I not using them myself right now?
Here’s the brutally honest answer:
I went to prison. When I got out, my family had betrayed me and taken everything. My confidence was shattered. I was hospitalized twice for depression and anxiety. I couldn’t look someone in the eye and ask for money.
But here’s what I learned in prison: I found Jesus. I read the Bible over and over. I learned that nothing on this earth is worth losing my eternity in heaven. Prison taught me that HONESTY is the only way forward.
So here’s the honest truth:
Just because I lost my courage doesn’t mean the SYSTEM stopped working.
The math didn’t change. The profits didn’t disappear. The demand didn’t evaporate. The same formula that made me $347,000 a year is still printing money for contractors right now.
So I’m teaching it instead of doing it myself. You get the system that made me wealthy, plus the hard-earned wisdom of someone who’s been to hell and back.
You get the formula without the $77,000 in mistakes I made. You get the profits without the breakdown.
And you get something else: my word.
I found God in the darkest place imaginable. I’m not risking my soul for a dishonest dollar. This system works because it WORKED FOR ME.
My “Born Again” Guarantee:
I found Jesus in prison and learned that nothing on this earth is worth losing my eternity in heaven. I’m done with lies, manipulation, and half-truths.
Here’s my promise before God:
These systems WILL work for you if you work them. I’m not promising overnight riches or passive income. I’m promising proven systems that delivered 78% conversion rates and $347K in annual revenue when I used them.
If you follow the systems, make the calls, and do the work, you WILL see results. That’s not just a business guarantee – that’s a promise before God.
WARNING: This Is NOT For Everyone
Before you text me, let me be clear about something:
These systems WORK. But YOU have to work them.
This is NOT for you if:
- You’re looking for passive income while you sit on the couch
- You think customers will magically appear without effort
- You’re not willing to follow up with leads and prospects
- You expect me to run your business for you
- You’re easily distracted by the “next shiny object”
- You’re not committed to following proven systems
This IS for you if:
- You’re willing to work the system exactly as taught
- You’ll make the calls and follow up with prospects
- You’re serious about treating this like a REAL business
- You understand success requires effort and consistency
- You’re committed to premium positioning (not competing on price)
- You’re REALLY serious about building a profitable epoxy business
If you’re truly ready to commit to these systems and work them properly, then text me.
But if you’re looking for someone else to do the work while you collect checks, save us both the time and don’t text.
The Choice Is Yours
You can keep doing what you’re doing:
- Buying leads that don’t convert
- Watching 70-80% of your prospects disappear
- Competing on price with every other contractor
- Working harder but making less money
- Staying stuck in the $100K-$200K range
OR
You can implement the EXACT systems I used to build a $347K epoxy business with just one crew.
The systems that delivered:
- 78% conversion rates
- $67 per lead (while competitors paid $150+)
- $31,847 best week
- Predictable, profitable lead flow
- Premium pricing without price competition
The choice is yours.
But choose fast.
I only work with ONE contractor per market.
Why? Because I’m not building competing businesses in the same territory. When you sign up, you get territorial exclusivity. Nobody else in your area gets these systems.
Which means if another contractor texts me first, you’re locked out.
Sincerely,
Troy Bengford
The Guy Who Built A $347K Epoxy Business (And Can Show You How)